On the vibrant Avenue of Entrepreneurship, where passion for work is palpable around every corner, José, a cheerful and committed building contractor, is shaken by a phone call that turns his day upside down. One of his workers has suffered an accident, leaving him in a state of denial and frustration.
Just then, Paula, a young tech entrepreneur and José's neighbor at work, notices the change in her colleague's mood. With empathy and curiosity, Paula approaches José, ready to offer help and look for solutions. However, she discovers that José's company is not formalized.
Upon learning of this situation, Paula understands the importance of formalizing the company. She explains to José that this step is essential to face difficult situations and ensure a future of growth. Aware of the advantages of formalization, Paula gradually convinces José by sharing her own experience and introducing him to the ILO's "Formalize Your Business" training program. She details the training modules and provides him with more information on how to enroll.
The conversation between José and Paula is full of enthusiasm and determination as they explore the benefits of formalization. Together they talk about success stories, such as that of the bakery entrepreneurs who are also part of the dynamics of the Entrepreneurship Avenue.