Hey there! I’m Juanma Lobatón, a photographer and videographer based in Montreal. With a background in design and strategic communications, I focus on creating pieces that highlight the personality of their subjects, using both still and moving images to support communication projects or campaigns—whether it’s a portrait, a manifesto, a recap, or just a single shot.

My approach is simple and effective, collaborating closely throughout the process to ensure professional-quality results at competitive prices.
Lifestyle Videos
I work with a documentary-style approach that highlights the project through a portrait of a person or their daily activities. I combine interviews and stylized B-roll, using stabilized and aerial shots to add context and set the tone. This approach is perfect for telling success stories, creating corporate videos, or promoting products from a more human perspective. It connects emotionally with the viewer while maintaining a polished, yet genuinely relatable aesthetic.


My services take care of the full project development, start to finish.

Coordination and Support: I collaborate with the client and/or the agency to understand their needs and objectives.
Preproduction: This includes research, script development, creation of storyboards and moodboards, as well as logistical planning and coordination of interviews, locations, and technical equipment.
Production: I handle the filming, including interviews, stylized B-roll, and stabilized and aerial shots. All technical equipment is provided.
Final Editing: I edit the material to align with the project's expectations, focusing on audio selection to effectively define the mood and rhythm of the piece. I provide access to a licensed audio library for broadcasting and can coordinate music acquisition from recommended libraries. If needed, I can also connect you with specialized music composers when music is a key element of a campaign. Color correction, audio mixing, and the use of motion graphics to showcase brand elements and communications are included.

I maintain open communication with the client or agency at all times to ensure the result meets their expectations.
3000$CAD
BUDGET
STARTING AT:
  • Approximate Length of the Piece: 2 - 3.5min
Commercial/Campaign Videos
I work on commercial and campaign videos with a creative and strategic perspective, ensuring that I address insights that communicate effectively. I also collaborate closely with creative and art directors to materialize products that respond to essential concepts. I provide content creation services for projects aimed at traditional platforms and social media. I can coordinate projects with the communication teams in charge.
My services cover the entire process of creating audiovisual content:

Coordination and Support: I collaborate with the client and/or the agency to understand their needs and objectives.
Preproduction: This includes research, script development, creation of storyboards and moodboards, as well as logistical planning and coordination of casting, locations, and technical equipment.

Production and Final Editing

I maintain open communication with the client or agency at all times to ensure the result meets their expectations.
2000$CAD
BUDGET
STARTING AT:
  • Approximate Length of the Piece: 30s - 45s - 1min
Technical Specifications / Available Equipment

Cameras:

  • Sony A7 IV (10-bit):
Full-frame mirrorless camera with excellent low-light performance and advanced autofocus. Ideal for professional video with high color depth.
  • Sony A6600 (B Camera):
Compact APS-C mirrorless camera, great for 4K video and low-light shooting. Lightweight and easy to maneuver.

Lenses
  • Sigma Art 24-70mm (f/2.8):
Versatile standard zoom lens for portraits and landscapes with good low-light capability.
  • Sony 70-200mm (f/2.8):
Telephoto lens for distant subjects, excellent bokeh, and low-light performance.
  • Sigma 16mm (f/1.4):
Wide-angle lens for expansive scenes and interviews, great in low light.

Lighting
  • Amaran Leds: 300w / 60w
  • LedsRGB: Amaran T2C x2

Audio Equipment
  • H4N Recorder: Portable audio recorder for high-quality sound.
  • Wireless Lavalier Microphone: Clip-on mic for clear audio without cables, allowing for mobility.

Stabilization and Support
  • Tripod: Provides stable shots for interviews and static scenes.
  • Zhiyun Gimbal: 3-axis stabilizer for smooth footage during movement.

Drone:
  • Mini4Pro

Audio library:
  • Access to audio and sound library with reproduction rights for various platforms.

I’m also registered with LouCam and Gosselin for renting specialized equipment


Work Team:

  • 1 photographer
  • 1 assistant
  • General logistics
Recap Videos
My approach focuses on narrating the event's story in a visually appealing way, highlighting the most memorable moments and the unique atmosphere that each festival or celebration has to offer.
My services cover:

Audiovisual Coverage: Filming every key moment of the event, including presentations, activities, and attendee interactions, ensuring the atmosphere and spirit of the festival are captured.
Interviews and Testimonials: I conduct interviews with participants, organizers, and attendees to add a personal and authentic perspective to the event summary.
Creative Editing: I combine the recordings into a dynamic video that highlights the most important aspects of the event, integrating music and graphics that reflect the festival or anniversary's identity.
Quick Delivery: I provide fast turnaround times to ensure the final material is available for immediate promotion of the event or for attendees' memories.
800$CAD
BUDGET
STARTING AT:
  • Approximate Length of the Piece: 2min - 3min
Videography
I offer videography services that focus on capturing events and important moments in detail, especially the quality of interviews and B-roll. My goal is to tell visual stories that reflect the heart of the event or project. I also plan my work sequences carefully to make the editing process easier, considering the context, situations, and special moments.


My services cover:

Audiovisual Coverage: Capturing all essential moments including lifestyle shots.
Recording interviews: Ensuring optimal sound quality.
Delivery of RAW material: Making sure that the files are shared on a cloud service within the necessary timeframe.
700$
1200$
BUDGET
HALF DAY
FULL DAY
Video Editing
I offer video editing services that focus on maintaining the project’s harmonic flow while carefully considering the established objectives and storyboards. I pay special attention to sound treatment to create a thoughtful rhythm that aligns with the project’s vision. For interviews, I ensure that the most relevant material is highlighted and presented in the most dynamic way possible.

Finally, I handle color correction and incorporate motion graphics to seamlessly integrate branding elements, enhancing the overall visual appeal and coherence of the final product.
My services cover:

Editing using Adobe Premiere
Project coordination
Color correction for footage shot in LOG using specialized LUTs
Use of motion graphics with After Effects and/or Motion 5
Motion Graphics Explainers
Access to a sound library with reproduction rights
Coordination for adjusting video to various formats
600$CAD
BUDGET
VIDEO EDITING STARTING AT:
Motion Explainer projects available upon request, based on specific project details. This may include 2D animated projects, illustrated and motion-based projects, voice-over coordination, visual design, and delivery timelines.


Motion Graphics Explainers Videos
I offer motion pieces specifically designed to present projects, explain concepts, or integrate into dynamic visual communication strategies. When I work on animated projects, I follow a pipeline related to 2D animation and motion graphics. This can include character development, coordinating voice-over recordings, and creating styleframes for graphic projects.
My services cover:

Project coordination
Moodboard development
Styleframing
Coordination with specialized teams for character illustration and animation
Sound and SFX library with reproduction rights
Coordination for adjusting video to various formats
The cost of animated explainer videos varies based on length, animation style, and client needs. On average, a 1 minute and 40 second explainer video costs around 4000 CAD. For specific motion graphics projects, a 30-second animation may cost around 600 CAD, depending on complexity.
Photography
I combine a documentary and artistic vision that can be adapted to tell the story of a character, a product, or to recap an event. I utilize natural light and manage studio or location lighting for portraits and product photography.

My services cover:

Project coordination
Photo session or event coverage
Narrative editing according to needs
Color correction
File delivery
600$
1000$
BUDGET
HALF DAY
FULL DAY
VIDEO EDITING
VIDEO EDITING AND MOTION GRAPHICS DIRECTION
ILO ANNUAL REPORT



MOTION EXPLAINERS
MOTION GRAPHICS